The Lead King · Russ Ward
The Lead King logo THE LEAD KING
RUSS WARD · THE LEAD KING

Dominate
with Digital
Marketing

Completely Automated Marketing and AI That Does All The Work For You

Combat Veteran MBA Graduate 3x SaaSpreneur Gold Award 3x Published Author
SHARK TANK “MR. WONDERFUL” LOVES THE LEAD KING
Watch the shoutout, then book your strategy call.
500,000+Leads generated personally
$60M+Client revenue scaled
1,000+Custom AI bots built
$37K / 1 DAYBlack Friday sales
100sAI call centers deployed
LevelUp 2026, presented by HighLevel
Breakout Session Speaker Dallas, TX October 26 to 29, 2026

Stop Selling SaaS.
Start Selling Outcomes.

HighLevel was never the problem. How we sell it is. Russ takes the LevelUp stage to show agency owners how the same platform they sell for $97 a month can power a $27,500 offer.

Russ Ward
$1.19M+Collected in 2025. One niche. One offer. Run on HighLevel.
$27,500Per dealership event, with HighLevel as the backbone.
3x+Return most dealers see on every event.
$110KA month from four clients. Not four thousand.
What the room walks away with.
Why $97 a month is a trapThe race to the bottom, and why the model walks you into it.
Same platform. Two games.Sell HighLevel as the product, or run a result on it.
The lead to revenue engineAd to Messenger AI to voice call to live transfer. Run live.
Your own outcome offerPick the vertical. Sell the number your client already counts.
The playbook is yoursThe Dealer Launch GHL snapshot and training to adapt it.
Russ Ward with his SaaSpreneur Gold Award
Three straight Gold Awards.At the LevelUp awards gala, Russ receives his third straight SaaSpreneur Gold Award from HighLevel.
Nicole
With Nicole by his side.His lovely girlfriend Nicole is his assistant for the presentation and his date for the awards gala.
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CTO
NEW OFFER CTO CONCIERGE

You did not build a business to become its operating system.

Technology leadership for growing businesses. I design the systems, automation, AI, and operational infrastructure that help companies scale with confidence. Then I run it. Then I keep it alive.

YOUR TECHNOLOGY. MY RESPONSIBILITY. YOUR PEACE OF MIND.
ARCHITECT I see the bottleneck first. How money moves. How leads move. Where work waits. I map it before I touch a single tool.
BUILD One machine. Fully documented. Software, AI, dashboards, automations, and SOPs wired into one operating system you own.
OWN The buck stops with me. Your people get my cell. No tickets. No queues. If it breaks, I fix it.

For founders who have outgrown their systems but are not ready for a full executive technology team.

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WHAT WE RUN FOR YOU

Marketing Services

Pick your industry. Each one runs on its own proven system.
DONE FOR YOU OR DONE WITH YOU

AI Services

Try Our Voice AI Bot Demos
TOOLS, COMMUNITY, AND CONTENT

The Arsenal

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30 minutes Live, custom demo Every question answered

THE MAN BEHIND THE MACHINES

Who is Russ Ward?

Russ Ward, known as The Lead King, is a world-class digital marketer and one of the leading voices in AI automation today.

With over a decade in performance marketing, Russ has personally generated more than 500,000 leads across industries including roofing, solar, mortgage, real estate, and insurance. His proven systems have helped businesses collectively scale beyond 60 million dollars in revenue.

In 2023, Russ began integrating artificial intelligence into his already successful marketing systems and quickly became a recognized expert in both AI automation and digital marketing strategy. His work spans multiple industries, including roofing, solar, mortgage, real estate, and insurance, as well as local business reputation management and Google Business Profile optimization to help companies dominate local search and map rankings. By combining cutting-edge AI technology with proven marketing frameworks, Russ has built systems that consistently capture, convert, and close leads at scale.

Since launching into the AI space, Russ has developed more than 1,000 custom AI bots and hundreds of AI-powered call centers for his own businesses and clients worldwide. His expertise as both a marketer and AI innovator has earned him speaking invitations to major events such as Perry Belcher's AI Bot Summit in Las Vegas, where he shared his frameworks for using AI to drive real-world business growth.

To demonstrate the earning potential of AI systems, Russ personally generated 23,000 dollars in AI bot sales in just 57 days, showcasing how automation can be turned into a scalable business model.

Today, through his coaching and consulting programs, Russ helps entrepreneurs, agencies, and business owners launch their own AI automation businesses. His training includes everything needed to succeed, from the systems and software for building unlimited bots and call centers to the marketing strategies that attract and convert high-value clients while establishing authority and visibility through reputation management and GBP optimization.